Anna Maria Locke

Navigating a season of "not yet"

2023Anna Locke

Right now snow is falling in west Michigan, we’ve barely seen a glimpse of sun in weeks, and it’s like nature is sending the very clear message to rest, hibernate, be still.

At the same time, I’m having a personal inner spring awakening thanks to second trimester energy and what feels like 18 months of pent up ideas and dreams and goals sensing they have free rein to finally emerge from the surface and be free to grow.

It’s an interesting juxtaposition but I’m fully enjoying having this down time to retreat from the world and get to work.

Spring is far away but deep beneath the earth seeds are sprouting, and new beginnings are on the horizon.

I always love looking at life through a seasonal or cyclical lens, because things never unfold in a linear pattern, despite what the thinking side of our brain expects.

We always circle back to the same lessons, mistakes, or growth moments over and over in a cosmic whirlpool of dejavu, but at the same time gaining experience, perspective, wisdom, and the opportunity to choose differently.

Life does not move in a straight line, or even a perfect circle with happy closure at every thread of our paths. Sometimes it feels more like a hot mess that is completely out of our control.

Menstrual cycle awareness is a fabulous built in way to honor your body’s need for different things at different times, but sometimes we go through energetic seasons that last beyond a month.

It seems like all the conversations I’ve been having lately with other moms, coaches, and business owners have had a similar theme, like we’ve all been going through this personal extended winter ala Game of Thrones.

And it’s freaking hard to be in the middle of a seemingly endless phase and not being able to see the light at the end of the tunnel. Especially if it’s something you’ve never experienced before, like going through the newborn stage or a sleep regression or mental health crisis.

You’re inside something new, and you don’t know where the end is. In hindsight things move fast, but when you’re IN IT, it seems forever.

All we can do is lean back into our inner knowing that all things pass in time, trust that we’ll make it through to the other side, and in the meantime surrender and let go of our brain’s expectations or timeline.

My season of “not yet”

When it comes to my major areas of career, home, and family, it’s felt like for the last 12-18 months I was inside this limbo phase of “not yet, not yet, not yet.”

The best way I could describe it was feeling like a strawberry suspended in a big jiggling vat of jello. Not necessarily stuck and paralyzed, but not free or in my groove. Very much disoriented and disconnected from my inner bold, badass, creative and confident version of myself.

We didn’t have childcare for our first 8 months after moving to Michigan, which forced me to put my coaching business on the back burner (and subsequently feel disconnected from my inner purpose and joy of the work I do) so I could be a full time caregiver and mom.

Once we finally enrolled Thomas in part time preschool, I suffered a miscarriage during our quest to grow our family, which ultimately triggered a mental health breakdown and has forced me to put my mental and physical health first over everything else.

Then we faced so much rejection during our home search, until finally buying a house and moving!

So yeah, lots of exciting things have been happening, but not without trials and long seemingly endless stretches of waiting and surrendering control.

Sometimes you are so ready to move into the next chapter or season of life but you keep getting hitting roadblocks or set backs, like the universe or God keeps telling you “not yet. Not yet. Not yet not yet not yet not yet.”

During those times of freefall, it’s vital to surround ourselves with support because we can’t do everything by ourselves.

Whether that’s mental health support, financial support, childcare, or simply staying up too late to catch up with girlfriends and laugh.

The more we remember that we aren’t alone, the easier it is to take ourselves less seriously and give ourselves permission and space to let go of the frantic pace of the world and surrender into just being still.

So what if you have “nothing” achievement-wise to add to your resume or holiday letter at the end of the year? Maybe you can’t quantify the growth you’ve been experiencing on the inside, but that doesn’t mean it’s worthless, or that nothing is happening to you and for you.

“Rest is the revolution that’s going to power your life”

-Alexandra Pope and Sjanie Hugo Wurlitzer (Wild Power)

And after winter comes a season of transition.

Transformation.

Like a butterfly emerging from the mush.

I don’t have some nicely organized 5 step process to pulling yourself out of a funk or extended winter, but all I can say is that when spring arrives again, you’ll know.

It might be subtle, but unmistakable.

Remaining in a state of inaction or status quo will feel existentially and maybe even physically intolerable.

You’ll have to move.

Trust that you’ll know exactly what to do.

Your next steps will be guided. You’ll start to have little synchronicities or signs or just chance encounters with friends that will give you a little micro-dose or glimpse of fresh energy and life, like a gust of warm air in early spring.

You won’t be ready to completely put yourself out there and bloom, but that’s ok because you don’t have to.

You might start to feel impatient that things aren’t moving faster, or that you don’t have the capacity to take action and do ALL THE THINGS that are suddenly flooding your brain.

But that is ok too.

Pace yourself.

Let your soul seeds germinate and nurture them in the darkness so they don’t get burned by the heat of the sun.

Find someone you trust to share your heart and witness your emergence from the cocoon.

And keep on honoring the pace of your heart.

xo Anna

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My 2023 Goals (plus goal setting tips from a life coach)

2023Anna Locke
Goal setting tips from a life coach, plus my 2023 goals

This is Part 2 of my 2023 goal setting series. Read Part 1, my 2022 year in review, here!

This year already feels different. Do you feel it too?

January is usually the longest, gloomiest month of the year for me, even more since we moved to west MI where the sun doesn’t rise until after 8am and lake effect clouds drown out any glimpse of sun. 

However, I’m finally getting that magical boost of second trimester energy and it’s completely overpowering my winter blahs. Especially in contrast to how low I felt through the past few months, with a tough first tri combined with endless daycare courtesy of the 3 year old. I probably don’t need to tell you how insane this virus season has been, but woah being sick and pregnant really sucks ha.

Anyways, I entered the new year feeling a surge of energy and motivation I haven’t really experienced in a long time. Maybe ever!

Like I said in my previous post, last year felt like a year of staging. Lots of not so fun growing pains (house hunting, trying to conceive, moving, etc) necessary to get to the other side.

And now I feel suspended in a magic bubble of time where we’re settled into our home and routine, I have the time, energy, and support to do all the things I want to do while also taking care of myself, yet the chaos of a new baby is still a comfortable four months away.

So I’ve been fully enjoying this quiet, gloomy, hibernation mode month to get back to work and map out all the plans and ideas that have been simmering in my head.

I’ve been using the Power Sheets goal planner for the past 5 years now as a tool to help me plan out my annual goals and then break them down into monthly, weekly, and daily actions.

This process works for me because I’m a visual, big picture person. I love brain-dumping and getting everything out on paper, and then seeing how my monthly and weekly plans connect back to my greater vision. It helps me stay focused and in action mode on a daily basis instead of spinning out in FOMO overwhelm with all my ideas!

How I set my annual goals

I’ve found it most helpful to think about a few broad, long term goals that reflect the areas of life I want to focus on this year and then break them down into quarterly, monthly, and weekly plans. 

As a certified Beautiful You Life Coach, I’ve been trained and had years of fun practice in creating goals that aren’t just specific/measurable/etc etc but feel inspiring, heart centered, and really encapsulate who I want to be as I grow into this next phase of myself.  

My annual, bigger picture goals tend to be more broad, and then I break them down into smaller mini-goals and actions to visualize how I’m going to get from point A to point B. 

The very first action step I recommend after setting a goal is to break out your journal and dig deep into why this goal is important, how you want to feel as you work towards it and then ultimately achieve or embody the end result, and where you are now at the starting line.

This helps you mentally and emotionally connect to your goal and makes taking the necessary actions much easier and natural. Sometimes I don’t even create an action plan - after leaning into my vision for my goal I “set it and forget it” and let myself intuitively and subconsciously flow into where I want to go. This takes a lot of self trust though!

When I’m working with a life coaching client, our very first session is a goal setting intensive where we establish the goals they’ll be working towards in our time together. Then I help them create personalized journal prompts and foundation-setting actions to ground into their vision. If this sounds like something that would be supportive to you, you can book a free mini consult here to get a taste of what it’s like to work with me!

We can’t predict the future or see what plot twists the year will bring (RIP my 2020 vision board), but I do know our family has an enormous life change coming in May aka the ticking time bomb inside my uterus who is kicking me as I type. So my 2023 goals are a mix of “this needs to get done before Bebe Dos,” and “this could flow into a 2024 goal and that is totally fine.”

Goals don’t have to be timeline dependent :) you just need a way to measure progress, whether that’s tangible check lists or events with a deadline, or simply recording how you feel over time and grow as a person.

Here are a few of my core 2023 goals for life and business!


LIFE GOALS


Welcome Baby 2 into our family

This is pretty self explanatory. He’s due in late May, which still seems far away but I know in a month or two it will start getting real! 

What does “success” look like for this by the end of 2023?

  • Finding our groove as a new family unit of four.

  • Feeling recovered physically and rebuilding my strength.

  • Getting the support we need, and taking care of my mental health.

Mini Goals/Action Steps

  • Continue with my walking and strength training routine

  • Find a therapist, pelvic floor PT, and lactation consultant

  • Sign up for postpartum home fitness program

  • Order a bed for T

  • Set up nursery

  • Go through baby stuff/make registry of things we need

  • Sew all the newborn clothes I want to :)

  • Spend intentional 1:1 time with T

(Obviously these mini-goals and actions will shift and new priorities will emerge once the baby is actually here)


Build our community here in Grand Rapids

The biggest thing I miss about leaving Chicago is our community of friends and family there. I’ve made some great new friends so far here but now we’ve been in MI for over a year (and pandemic restrictions continue to lift… for now…) it’s time to get more intentional with getting out there and being social! We are on the hunt for a church community, and I’m hoping to find some kind of new moms group like I had with Thomas too for early postpartum sanity. 


Create routines and habits to support my mental and physical health

What does success look like?

  • Seeing a therapist regularly and feeling mentally and emotionally stable through postpartum

  • Rehab my body postpartum

  • Continue exercise routine to have a strong and healthy pregnancy


Settle into our house and create a beautiful, cozy home

What does success look like?

  • Feel settled and organized vs. messy and chaotic

  • Have all our rooms set up

  • Complete a few projects

  • Hire cleaners 1-2/month


BIZ GOALS


Grow my life coaching business with purpose and joy.

This is my number one goal for 2023/2024. As I shared in my last blog post, I’ve massively streamlined my coaching business so I can solely focus on my 1:1 life coaching this year. Building deep connections with women on an individual level and supporting them through life transitions so they can feel confident and at home in themselves is something I consider a spiritual calling, but also something I’ve resisted focusing on because the things that are closest to our hearts also feel the most scary !!

What does success look like?

  • Support 6-8 other women and moms in creating an inspired life through 1:1 coaching

  • Launch Back to Biz with Baby group program this fall with 5+ members

  • Feel like I have the childcare support I need

  • Feel supported and intentional through maternity leave and return

  • See bank accounts growing

Mini Goals

(most of these have their own set of mini-mini goals and obviously lots of actions, lol)

  • Book 4+ clients by maternity leave

  • Grow email list to 750 subscribers

  • Build my audience with regular social media strategy and collabs

  • Buy a new laptop!

  • Plan for 8 weeks off for mat leave

  • Create LLC

  • Launch Back to Biz with Baby group program in fall

  • Blog and send a newsletter 3-4/week

  • Run free masterclasses and update opt-in

  • Take December off for the holidays


Continue to cultivate joy, inspiration, and creativity with my Etsy shop

I’ve run my Etsy  since 2013 as a fun creative outlet (and way to fund my fabric and yarn obsessions) but last year I started viewing it as a more official side hustle. I went through all the CPSC compliance hoops to officially register as a small batch manufacturer and launched my first collections of children’s clothing! I love making adorable baby clothes, accessories, and home goods to add a pop of color and beauty to every day life. And I love love LOVE curating fabric collections and buying allll the Rifle Paper Co, hehe. Since sewing is extremely time consuming I’m leaving this goal a little open-ended since I don’t know how life will look after baby arrives, but I’d love to continue releasing seasonal children’s collections, doing more custom orders, and maybe even selling at my first makers market or pop up show locally!

What would success look like?

  • Have fun!

  • Turn profit in my seasonal drops

  • Learn and expand my skills

  • Buy a serger with profits

  • Do my first market! (holiday?)

  • Increase listings to ~80

Mini goals/timeline

  • Seasonal collection drops:

Jan - spring kitchen

Feb - Easter baby

Mar - spring/summer collection

Apr - finish orders and prep for mat leave

May to Sept - mat leave

Oct - holiday launch

  • Grow IG reach and email list (post reels, update hashtags, engage with other accounts)

  • Do my first market ?


Goal setting tips from a life coach

It always seems impossible until it's done
It always seems impossible until it’s done
— Nelson Mandela

This quote has been in my mind constantly, especially when the little niggle of self doubt creeps in.

It’s fun and inspiring to create a vision or exciting goals for your life, but when we get back down to reality it’s so hard to discipline ourselves to take the action steps required to bring them to life. Usually actions either feel boring and a grind, or else require us to go out of our comfort zones and trigger lots of insecurities and fear. Either way it’s easy to let our many responsibilities of daily life to distract us from the deeper things we actually want to do. Which is why so many of our goals and new years resolutions “fail” or sit on the backburner year after year.

  • What would it take for you to choose one goal to fully devote yourself to achieving this year? 

  • What would that goal be? 

  • What would you need to do? 

  • What support would you need? 

  • What would it feel like to be the person you need to be to live out that goal?

And then instead of feeling discouraged or beating yourself up for “failing” to achieve your goals or falling behind in life, what if you could send yourself some epic compassion and love, celebrate what you HAVE been through over the past couple of years, and decide that you get to start fresh this year?

Unsurprisingly, one of the easiest and fastest ways to actually get from where you are to where you want to be is to invest in the personal support of a life coach. Supporting you in pursuing and achieving meaningful goals and creating a life you love is literally our job description 🙂

If you’d like to work with me, I invite you to schedule a free 30 minute Mini Glow Up session here! This is a chance for us to get to know each other, for you to share your ideas, and receive a sample of what it’s like to be coached by me. You’ll walk away with one powerful takeaway or mindset shift and get a feel if working together would be a good fit for you this year.

Cheers to a new year and new adventures ahead!

xo Anna

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2022 Year In Review - highs and lows from life and biz

2023Anna Locke

2022 was a year.

I was listening to an Etsy sellers podcast this morning, and the host said she considered 2022 a year of “staging” for Etsy, i.e. maybe not a ton of capital growth but many important behind the scenes updates and new features were rolled out that will pave the way for growth and expansion in this year and beyond for the platform.

And that’s how I think of 2022 for me too: a year of staging.

It was an impactful year full of lots of exciting change and deep growth, but in the kind of enormous life shifting moments that are going to take time to really settle into and see come to life.

As someone who thrives on stability and comfort, overall it felt challenging and scary in many ways instead of exciting and joyful, but I know all the changes are setting the foundation for the future I deeply desire. So I’m trying to stay present, trust the process, and enjoy the ride as much as possible!

Before I share my goals and intentions for 2023, I wanted to look back and recap the year we just completed. To bring a bit of structure to the chaos, I’m dividing my review into 2 main categories - Life and Business. These two areas are fairly intertwined for me on a day to day basis and influence each other, but I like considering them separately.

Let’s start with life updates!

Here are the major highs and challenges of 2022.

I’m choosing the term “challenges” instead of “lows,” because hard times don’t necessarily mean everything sucks and there are bright spots even in the hardest days. But let’s just say these experiences really stretched me… and really sucked at times, ha.

2022 Life Highs

  • Buying our house!

When we moved from Chicago to Michigan in October 2021 we decided to rent for a year to get familiar with the area before looking for our first house. It just so happened that we moved during the most insane housing market ever. Even though our lease went through October 2022, we started the home search process in early spring and braced ourselves for rejection. Oh boy did we get rejected! 

Thanks to record low interest rates, crazy demand, and limited supply, most starter homes were selling for up to $40-50,000 over asking prices, which already seemed ridiculously high. 

In July, after putting in over 13 offers (I lost count) and attending dozens of open houses and showings, rising interest rates started to cool the competition a bit and we got an offer accepted on a mid-century brick ranch in a quiet residential side of town, closed at the end of August, and moved in mid-October! Despite all the rejection, the entire process felt pretty smooth and it’s still hard to believe we own a house. It has many quirks, but it is ours! I have to give Ben major credit for navigating us through the buying and moving process since I was mentally and physically incapacitated for many months (see: Challenges).

  • Getting pregnant with a healthy Bebe Dos

Sometimes when it rains, it pours. And things just have to happen all at the same time. We decided the time was right to start trying to expand our family at the same time as searching for a house. I do not recommend. But I also have no regrets and wouldn’t change anything if I had the choice. 

It took us a few months to conceive our first two pregnancies (one loss, one Thomas) so I assumed it would be the same this time, but lo and behold I am now a goddess of fertility at the perfect age of 35 and got knocked up verrrrrrry quickly two times in a row. 

The first embryo pulled the emergency evacuation lever and jettisoned itself, but the second babe decided to give life a shot and is due to make his arrival in late May! The first half of the pregnancy was rocky but I’m feeling a lot better and starting to feel him kick and move now at 21 weeks pregnant (have an anterior placenta so that has been muffling things a bit) and it’s feeling more and more real!

  • Spending lots of time with family and friends

It has been a joy watching Thomas bloom from a sweet and sensitive toddler into a confident and silly 3 year old. Even if he is still too stubborn to use the potty, ha. And we were able to spend lots of time visiting family and hanging out with old and new friends, which I want more of now we’re in a post(ish?) pandemic world.

2022 Life Challenges

  • Miscarriage number two in July

I wrote a full post to process this experience that you can read here

  • Mental health challenges from all the change and transitions

When it comes to mental health, I used to think of what it felt like to have postpartum depression, or having a stressful fast paced schedule and a loud inner critic. But stress can be happening deep beneath the surface and bubble up in weird ways.

I started noticing heart palpitations in the spring and actually went to the doctor for an EKG and blood work because feeling uncontrollably “off” in my body is a huge anxiety trigger in itself. Everything came back normal. Then in August and September I went through the worst physical anxiety of my life. It culminated in what felt like a 24 hour panic attack where my body was flooded with adrenaline and I couldn’t shut it off, even though my mind and thoughts were “calm.”

Looking back, this happened the weekend we were closing on our house, and also probably the same time my body was getting pregnant again, so add some hormonal whackadoodle in there too. But in the moment it felt like I was going to be dealing with debilitating anxiety for the rest of my life.

Luckily I’ve been able to get the support I need to feel like myself again, and I’ve taken a lot of pressure off myself, embraced a season of surrender, and am in the process of finding a therapist (especially one specializing in perinatal mental health).

And now onto a quick business review!

WHAT DIDN’T WORK

Reflecting on our “failures” is a gold mine of insight and can be a path back to the light in both life and business, especially in seasons where everything is new, we are doing things we’ve never done before, and don’t even know what we need. I always tell my clients sometimes you have to go past your own limits to know where they exist.

One of my lowest moments in 2022 was a week in May while Ben was gone on a work trip and I was solo parenting with no childcare, attempting to launch my cycle awareness course as a live group program, and Thomas decided to drop his nap. Let’s just say I felt like I failed on all counts as a mom and coach and was so burned out by the time Ben came home, I literally cried for 2 days just to decompress.

That week was a big eye opener and gave me a lot of clarity for what I personally need to thrive, or at the bare minimum stay afloat. These insights and “life lessons” are PRICELESS!

So here are the 3 biggest biz lessons I learned the good old fashioned hard way this past year:

  • Launching lots of small offers and virtual events and chasing my bright/shiny ideas without giving myself enough time to implement… resulting in lots of fails and flops. Turns out the “throw spaghetti at the wall” approach is not the way to create momentum in online business.

  • Trying to sustain my business with zero or minimal childcare … some women can do this with success and grace but I can’t. And that’s ok! Lesson learned at least in this season. I need at least 3 full days plus a co-parent on the other days to feel like myself.

  • Letting the feelings of constant change and un-groundedness get to my head and prevent me from taking action. It’s a constant work in progress to remember that life is always going to be chaotic and messy, and we have to choose to show up anyways instead of waiting for better or calmer circumstances!

WHAT WORKED/IS WORKING

  • Investing in support!!

The first investment I recommend to anyone starting or growing their own business with small children is childcare. The second is some kind of coaching to help you stay focused, accountable to your goals, and out of your own head. I avoided these two things for way too long because “I didn’t have the money,” but sometimes you have to invest money to make money.

  • Streamlining the heck out of my business to focus on just two main priorities for 2023. 

Launching lots of smaller, low cost programs and memberships in 2022 didn’t work and kept draining my energy and distracting my focus, so for 2023 I’ve let go of every shiny side project except for my 1:1 life coaching, which is ultimately the only thing I want to do anyways and will allow me to support a small number of clients in a deep, meaningful way while creating consistent monthly income. I’m also keeping my Etsy shop open as a creative outlet because it brings me joy and fulfillment.

  • Figuring out what’s important to me right now, what brings me joy in this season of life, and dropping all expectations, pressure, and comparison to others.

I’m allowing myself to be supported instead of trying to do everything by myself more than I ever have before, because I’ve been forced to. This goes from letting Ben step up as a co-parent and take over house stuff, to starting anxiety medication, to allowing my more go-getting friend to schedule much needed girl time.

And heading into 2023, I feel like a completely different person than I was this time last year.

I’m more at peace, grounded, and optimistic about where I am, who I am, and where I’m headed even if I can’t see everything that’s coming. I know I can trust myself and my support system to make it through hard times, which makes it easier to appreciate and soak up the good times.

In my next post I’ll share my 2023 goals and intentions, because after two years of drifting and giving myself space to BE through some big life transitions, I finally feel ready to take a more intentional and active role in showing up in life and business. 

I hope you’ve enjoyed this little behind the scenes peek!

xo Anna

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